Tagarchief: digital technology

CEOs no longer question the need to embrace technology.

CEOs no longer question the need to embrace technology at the core of their business in order to create value for customers, but 58% still see the rapid pace of technological change as a challenge. So we learn from the … Lees verder

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The Future Of Marketing

Big data and technology are clearly revolutionizing marketing.  Gartner predicts that CMO’s will soon be spending more on IT than CIO’s.  VentureBeat recently reported that marketing technology companies have attracted a hefty $50 billion in investment. The future of marketing is not technology or … Lees verder

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How to embrace digital technology.

Over time, digital technology and the internet of things will transform virtually every sector and every business. Here’s how you can embrace them: Apply the digital lens to existing products and services. We still live in an analog world. However, … Lees verder

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